Category: social media

Social media marketing has been around ever since the Internet was created and is now finally reaching its maturity. This new marketing venue has proven to be an effective and inexpensive means to reach target markets, and is proving to be one of the most successful trends in online marketing. Social media involves a number… Continue reading Using Social Media Marketing to Increase Engagement

Social media refers to web sites and online communities, which can include blogs, message boards and wikis. These have become important tools for businesses in marketing and sales promotion. However, many people are not sure how they can apply these marketing techniques to their business and how they can get the best results from social… Continue reading What Is Social Media Marketing?

Social media marketing has become the core of both online and offline advertising strategy for numerous companies and organizations. Although the traditional terms such as digital and internet marketing are dominant in academic circles, social media marketing has become increasingly popular among researchers and practitioners. This type of marketing entails using existing social media services… Continue reading Social Media Marketing Challenges for New Firms