Internet Marketing is an umbrella term which includes Search Engine Optimization (SEO), Affiliate Marketing, Email Marketing, Social Media, Webinars and e-mail marketing. Digital marketing is only one part of all the techniques available for internet marketing and hence the term “digital”. Digital marketing is the part of internet marketing which uses web and internet based technologies including desktop computers, hand held mobile phones and various other internet media and devices to promote various products and services to the market.
Most people are familiar with some of the techniques used in Search Engine Optimization (SEO). SEO is a technique used to get your website to show up high in the result pages when someone searches for particular keywords. Many people, who are not familiar with the techniques, believe that SEO is all about buying targeted in-bound links. Although this is true to an extent it does not completely describe what SEO is all about. Internet Marketing is a tool used by businesses to drive traffic, boost sales and increase profits, by using digital marketing campaigns to create more awareness of a business online.
There are various social media platforms that can be used by Marketers to promote their services online. Some of the platforms include twitter, Facebook, LinkedIn, Pinterest, YouTube, FourSquare, MySpace, StumbleUpon and many more. These platforms provide a great platform for connecting with customers and prospects, while also providing tools that help marketers track and analyze the results. The most common mistake made by Marketers is to not make use of email marketing, as this drives more potential customers to a business and can lead to increased sales and profits.